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Ask Azure: Should I link to my email newsletter signup form in more than one...
One of my friends – who is a marketer for a small business – recently asked me this question: Q: When people request a free sample or download our manual, there’s a link on those pages to sign up for...
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3 steps to testing content for your Facebook page
A common question I hear from people using Facebook for marketing is “What kind of content gets the most engagement?” There’s no easy answer I can give you. But what you can do is test to find out what...
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3 easy tips to make your social media content look professional
There’s a lot of noise in the newsfeeds of social media networks. A lot of clutter and sloppiness. But your content doesn’t have to look like that. Your posts can stand out from everyone else’s. Before...
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Marketing won’t save your business. Unless you respect it.
I got an unexpected phone call recently from an acquaintance that was calling for a friend. The friend owns a business near a college campus, and is desperate to reach out to the student population....
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3 things you should know about the new Twitter profile design
It’s been a few weeks since Twitter unveiled a new look for profiles, and it’s very similar to Facebook. Which is not a bad idea. If you want to increase user engagement, draw new people to Twitter and...
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Need proof that social media marketing works? Check out the movie Chef.
When I went to the theater to see the movie Chef last weekend, I expected a quirky independent comedy with a lot of delicious cooking scenes. And I wasn’t disappointed. But what I didn’t predict is a...
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4 common mistakes people make on social media posts (and how to fix them)
Admit it: You’ve looked through your Facebook or Twitter feed and cringed when someone uses the wrong your/you’re, its/it’s or they’re/there/their. I know I’ve done it. Here are 4 more mistakes to add...
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6 tricks to get more clicks
Anyone who uses social media marketing to promote themselves or their business wants people to see and interact with all the content they’re sharing. Sometimes that just doesn’t happen. You have an off...
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3 tools you can use to create holiday designs
The holidays are a great time to experiment with your visual content, but if you’re not a designer or have paid the big bucks for software like Photoshop, how do you create seasonal visuals that look...
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How to save money at Target by using your smartphone and social media
The holidays are coming up, and naturally shoppers are eager to find ways to save a few bucks while searching for gifts and the necessities for entertaining. Look no further than Target. You may have...
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